Description

The 12th Shenzhen International Cross-Border E-Commerce Trade Expo 2026 Co-located with the 2026 Shenzhen Import & Export Fair

Exhibition Date: June 16–18, 2026
Venue: Shenzhen Convention and Exhibition Center (Futian)
Co-organizers: China Federation of Commerce, Shenzhen Cross-border E-commerce Association
Co-organizing Parties: Shenzhen Sanqingniao International Convention and Exhibition Co., Ltd., Boxiang Convention and Exhibition Services (Shenzhen) Co., Ltd.

Exhibition Overview:
The 2026 12th Shenzhen International Cross-border E-commerce Trade Expo, also known as the 2026 Shenzhen Foreign Trade Import and Export Fair, holds significant influence in the field of cross-border e-commerce. Organized by the Shenzhen Cross-border E-commerce Association and with strong support from the Shenzhen Municipal Government, this year’s exhibition covers an area of 60,000 square meters. Concurrently, the Yiwu Foreign Trade Fair, with an exhibition area of 30,000 square meters, is also held during this period. Since its inception, the expo has attracted numerous exhibitors and buyers from various countries and regions, contributing to the continuous development of the industry.

Focusing on the entire cross-border e-commerce supply chain, the exhibition covers key areas such as cross-border payment and settlement, intelligent logistics and warehousing, as well as the establishment of overseas distribution networks. It also includes a special exhibition area for RCEP and a zone dedicated to connecting with emerging markets, helping companies expand into diverse international markets. The event offers a wide range of high-quality products, ranging from 3C electronics and smart home devices to fashion, beauty, and personal care products.

During the exhibition, over 40 high-level events will be held, including the 9th 616 Global Cross-border E-commerce Festival and the Shenzhen Foreign Trade Procurement Meeting. Trade experts, representatives from leading platforms such as Amazon, and senior executives from renowned companies will be invited to discuss hot topics such as AI applications and green supply chains in depth. In addition, the exhibition will utilize a multimedia approach to enhance its reach and will feature special events such as the “100 Cross-border E-commerce Experts” selection competition.

The combination of the 616 Global Cross-border E-commerce Festival and the Shenzhen International Cross-border E-commerce Trade Expo creates a platform for global cross-border e-commerce professionals to exchange ideas and collaborate, thereby promoting the continuous optimization and advancement of China’s cross-border e-commerce ecosystem.

Range of exhibits:
01 – Physical products
Pet supplies, daily-use items, Toys for babies and mothers Clothing and luggage Home furniture Beauty and personal care products Lighting fixtures, Gifts and cultural products , Consumer electronics Outdoor equipment Household appliances Jewelry

02 – Services and platforms
Cross-border logistics
Cross-border platforms
Energy storage solutions

03 – Industrial aggregation
Industrial cluster exhibition areas
Bringing together manufacturers at the source

04 – Five core advantages
Why has the Shenzhen Cross-border Trade Expo become a “must-visit” event for industry professionals?
Organized solely by an association, ensuring authority and credibility
Backed by the IP of the 616 Cross-border E-commerce Festival, it creates a festive atmosphere
Direct procurement from the source industrial areas results in price advantages
Serves as a barometer for policy trends in the industry, with first-hand information available
Data-driven, precise matching of suppliers and demanders – proven effective in achieving real results

Exhibition Guidelines

Standard Booth:
The standard booth comes equipped with a signboard in both Chinese and English, 2 spotlights, 1 meeting table, 2 meeting chairs, 1 200V/500W power socket, and 1 trash bin.
For unoccupied display areas: The minimum rental size is 36 square meters. No additional equipment is included in the rental fee; costs for booth setup, water, electricity, gas, and any special decoration services will be charged separately.

Exhibition Participation Process:
1. Please fill out the “Exhibitor Contract” in detail, sign it, and attach the official company seal. Then, fax or mail it to the organizing committee.
2. The principle for booth allocation is: “first application, first reservation, first payment, first confirmation.” Partner organizations will be given priority in booth placement.
3. Participating companies must ensure that their exhibits, product packaging, and promotional materials do not involve any infringement of intellectual property rights.
4. Information regarding exhibit transportation, hotel arrangements, booth setup, etc., will be provided in the “Exhibitor Manual”, which will be sent to all participants 30 days before the event.

Exhibition Fees:
Specification: 18㎡ standard booths (basic configuration) – Price: 37,200 yuan per booth
Specification: 36㎡ customized booths (including setup) – Price: 76,800 yuan per booth